Empowering US Client to Launch Next-Gen MLM Platform from Scratch

Client Profile

A leading US-based software company that is building a comprehensive platform for modern MLM businesses, including those operating in the emerging crypto-MLM sector. Their goal was to offer a modular, compliant, and highly configurable platform that caters to direct selling businesses using traditional payment systems as well as those dealing with digital assets and cryptocurrencies.

Their clientele includes:

• Traditional product-based MLM businesses
• Crypto-backed affiliate programs
• Global network marketing companies
• Digital product sellers using token-based reward systems

Business Challenge

The client needed to build a multi-tenant MLM platform that could serve a variety of use cases, including the complex and fast-paced crypto MLM world.

Key challenges included:

• Creating a real-time commission engine to support traditional and crypto-based compensation plans.
• Enabling seamless on-chain and off-chain wallet integration.
• Supporting rank advancement, token-based rewards, binary/matrix compensation, and instant payouts.
• Offering multi-currency support (USD, USDT, BTC, ETH, etc.) with automatic exchange rate updates.
• Ensuring KYC/AML compliance, wallet security, and GDPR/PCI readiness.
• Delivering scalable portals for both corporate teams and distributors, across desktop and mobile.
• Integrating advanced data visualization and analytics to track wallet balances, token flows, and performance.

Suretek’s Solution

Suretek partnered as both a technical and strategic development partner. Our team architected and developed a hybrid MLM SaaS platform designed to support both fiat and cryptocurrency operations, giving clients a competitive edge in a growing and dynamic space.

1. Dual-Layer Commission Engine (Fiat + Crypto)

• Built a flexible commission engine that supports compensation plans involving:
  • USD or local currencies
  • Stablecoins (USDT, BUSD)
  • Cryptocurrencies (BTC, ETH)
  • Utility tokens (custom ERC-20 or BEP-20 tokens)

• Added support for:
  • Binary, matrix, unilevel, and hybrid plans
  • Instant token-based commission distribution
  • Auto-conversion logic with real-time exchange rates
• Designed a compensation rule editor and commission simulation toolkit for real-time testing.

2. Admin & Distributor Portals with Crypto Features

• Developed a comprehensive corporate back office to manage:
  • Wallet integrations (hot/cold)
  • Token distribution
  • User ranks and bonuses
  • Transaction logs and smart contract interactions

• Delivered a web office for distributors with features like:
  • Real-time wallet balance
  • Referral links with tracking
  • Genealogy tree and rank progression
  • Token rewards history
  • Embedded educational content (DeFi, staking, etc.)

3. Secure Wallet & Blockchain Integrations

• Integrated on-chain wallets via MetaMask, WalletConnect, and custom wallet APIs.
• Supported cold wallet payouts and multi-signature approval workflows for large withdrawals.
• Integrated with:
  • Ethereum
  • BNB Chain
  • Tron Network
  • Polygon (for low-fee token transfers)
• Developed smart contract hooks to trigger rewards, auto-convert commissions, and handle token burning. (if applicable)

4. Payment Gateway & Exchange Integration

• Enabled seamless payment collection in both fiat and crypto via:
  • Stripe, PayPal, NMI (fiat)
  • CoinPayments, BitPay (crypto).
• Real-time price syncing from CoinGecko API for accurate value mapping.
• Option to withdraw commissions in the user’s preferred currency or token.

5. Regulatory & Security Readiness

• Integrated KYC/AML via third-party APIs (Shufti Pro / Sumsub)
• Implemented 2FA, IP Whitelisting, session control, and encrypted private keys
• Designed with GDPR, PCI-DSS, and SOC2 in mind
• Deployed audit logs for both admin and smart contract-level transactions

6. Analytics & Token Insights

• Delivered rich dashboards to track:
  • Token issuance vs burn rate
  • Wallet flows
  • Volume trends across user ranks
  • Referral earnings and churn
  • Real-time exchange value of token holdings.
• Admins can create and export custom reports, filter data by region, currency, time, and rank.

7. Intuitive UI/UX

Our UI/UX experts developed modern, responsive, and intuitive interfaces for:

Admin Back Office:

• Manage users, ranks, wallets, commissions
• Configure compensation plans with drag-and-drop tools
• Monitor token movements and performance data in real time.

Distributor Web Office:

• Real-time wallet balances
• Referral links with tracking
• Genealogy trees and rank progression
• Token rewards history
• Embedded learning content for crypto education.

All interfaces were mobile-optimized and designed for cross-device accessibility using Material UI, React, and Angular.

Impact Delivered

Suretek helped client to build and launch a powerful crypto-MLM platform with measurable business benefits across performance, compliance, and engagement.

Launch Readiness:

• MVP(Minimum Viable Product) completed in under 7 months
• Onboarded crypto-focused clients starting in month 8

Crypto Support:

• Enabled token-based rewards and commission logic across 4 blockchains

Global Scalability:

• Supports 10+ currencies (fiat & crypto)
• Multilingual platform (3 languages)
• Compatible with 5+ compensation models

User Engagement:

• Achieved 65% higher user engagement
• Driven by real-time wallet views and token gamification

Operational Efficiency:

• Reduced manual reward processing by 70%
• Automated via smart contract-based distribution

Security & Compliance:

• 100% KYC coverage for users and wallet actions
• Integrated risk alerts for suspicious or fraudulent activity

Technologies Used

To deliver a robust, scalable, and secure crypto-MLM platform, Suretek leveraged a modern tech stack combining blockchain, cloud, analytics, and security technologies.

• Frontend: React, Angular, Material UI
• Backend: Node.js, .NET Core
• Database: PostgreSQL, MongoDB
• Smart Contracts: Solidity (Ethereum, Polygon, BNB)
• Wallets: MetaMask, WalletConnect, Cold Wallet APIs
• Blockchain Integration: Web3.js, Ethers.js
• Payment Gateways: Stripe, NMI, CoinPayments
• Exchange Rate Sync: CoinGecko API
• Security: OAuth 2.0, JWT, 2FA, and KYC/AML verification via 3rd-party APIs
• Infrastructure: AWS, Docker, Kubernetes
• Analytics & Reporting: GraphQL, Metabase, Chart.js

Why It Matters

The MLM landscape is evolving. As more businesses move into digital products and token-based incentives, they need a platform that combines:

• Traditional MLM logic
• Web3 capabilities
• Compliant onboarding and payouts
• Secure and auditable blockchain operations

It has become one of the first platforms in this space to deliver a truly hybrid MLM solution, bridging the gap between legacy systems and the future that is crypto-first.

Conclusion

With Suretek’s technical expertise and deep domain knowledge in MLM systems, Our client successfully launched a crypto-MLM-ready platform capable of supporting high-volume transactions, multi-chain operations, and instant token rewards.

Whether you're building a new MLM platform or want to upgrade your legacy system to include blockchain and crypto features, Suretek is your trusted technology partner. So without much ado, book a call with our experts!